Wednesday, November 16, 2005

Peter F. Drucker: Creativity at its best

Peter Ferdinand Drucker
November 19, 1909 - November 11, 2005

You owe it to yourself to bookmark Nova Spivak's "Minding the Planet" blog on its own merits -- he's always interesting and often highly creative. But you also should check out this post in particular, because in it Nova speaks very candidly and with great feeling about the life, and recent death of his grandfather, the legendary Peter Drucker.

My blog, now, is about creativity. But many of you who have read my former stuff -- chiefly in the field of legal marketing -- know that I go on at great lengths about goal oriented marketing. Focusing on measurements. Process improvements. The quest for truly rigorous management principles. We owe much of our learnings in these areas to the great work of Peter Drucker.

The name of my consulting company -- Sanestorm -- is meant to symbolize the balance between reason and energy. The idea that you can achieve the most when you work on strengthening both the artistic and business sides of your creative nature. I think Peter Drucker epitomized that balance.

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