Collected Legal Marketing Posts
From about March 2004 through April 2005 I was actively engaged in full-time legal marketing consulting. I still do a bit on the side (yes, my day-gig boss knows, or I wouldn’t be dumb enough to prattle on about it here… geez), but don’t blog actively on the subject. At the time I started, however, blogging was still a bit less mainstream, and certainly hadn’t been widely adopted into the legal marketing world. Or by law firms. As far as I know, many law firms still haven’t embraced the form. Their loss…
Be that as it may, I turned to blogging as a way of promoting my legal marketing consulting practice. In less than three months, the site — http://legalmarketing.typepad.com — was a first-page search result on Google, Yahoo, Alta Vista and MSN Search for the term "legal marketing." Which was pretty much what I’d been aiming for. This is not much of a testament to my abilities as a blogger or the wisdom of the blog entries as much as it is to the power of blogging and how relatively empty the field was at the time.
In August of 2005 I turned the blog over to Larry Bodine who also runs the Lawmarketing Portal. The portal also serves as sign-up location for the Lawmarketing Listserv, which is a hugely interesting gang of lawmarketing folks, on both sides of the aisle (agency and client). I stayed on with the serv even after "officially" leaving legal marketing, as I really enjoy many of the spirited discussions and interaction with some truly great marketing chums.
Larry has now consolidating both his previous blogs, the legal marketing one and his professional services marketing blog, into one. That plus some nice comments on a recent post of mine on the serv got me to thinking: Between the good ol’ blog and the serv, I’ve done a damn lot of "ad hoc" legal marketing writing. It might be best to collect all that stuff somewhere… well… at all. And put it with my other stuff. Yeah. Directed, organized thoughts like that. Right. So here it is.
What makes a good practice group member?
How to raise the profile of a practice group
Attorney retirement and legal marketing
Legal marketing budgets for 2006: START THE PROCESS NOW!!!
How many marketers per lawyer? Dance, monkey! Dance!
Legal marketing and outsourcing: ping pong posts
Deloitte report may add to legal marketing stress
Legal marketing basics: the simplest definition of marketing… ever
Whither law firm profits? Logical jeopardy for corporate counsel
Legal marketing in a flat, flat world
More notes from “The World is Flat”
Marketing is a learning function, and learning requires questions
One kind of marketing lawyers do well
Definition of “Churn” (follow up to "pizza" post)
High lawyer churn is bad law firm marketing
Hildebrandt Client Advisory Deconstruction Part II: Binge and Purge
Hildebrandt Hijinx Part III: Size ain’t a measurement, and success may not be successful next year
Knowledge management in law firm marketing may just be doomed
Law office design: it’s part of the marketing, yes… but don’t ask which part
Marketing via legal networks (consortia): Is it worth the money?
Do legal marketers really want a “seat at the table?” Consider the question of law firm mergers…
Your clients don’t need you. And that’s OK.
Top 2 CRM Priorities for Legal Marketing
Legal Marketing and the Summer Intern
When your only tool’s a $115k hammer…
Legal marketing by way of your alma mater
Getting staff to participate in marketing… or not
KM, taxonomy and the billable hour
Should the firm post attorney pictures on its website?
Legal marketing conundrum: How to announce rate increases
Wiki based intranets for lawfirms
OK to charge more for “premium” legal services?
Legal Marketing vs. Legal Sales
Top 10 “Working the Room” Tips for Lawyers
Marketing the opening of a new law firm office
Purchasing articles for your legal newsletter is bad marketing
Marketing’s role in strategic planning: Servant Warrior